Brands with Symbolic Value
Grow Further.
This is
aurora.
We build brands with timeless stories, deep philosophical thought, and psychological insight.
We uncover the fundamental narratives that define human identity and beliefs, elevating brands into cultural symbols.
We help brands come to life,
or fix their course.
Strategy, design, communication concepts and experiences.
Profound. Inspiring. Transformative.
This is Aurora. Brands of Culture.
When the
numbers
stall, the
answer is
the brand.
Culture
Confusion
When internal teams don’t
live the brand, the outside
world can’t believe in it.
Generic
Messaging
Saying something
(as often as possible) is not the same as standing out.
Fragmented
Touchpoints
Inconsistent experiences weaken trust and recognition.
Weak
Performance
When results lag despite
effort, something deeper
needs alignment.
the Odyssey.
More than 20 years of love for branding.
These brands have been part of the journey, through projects led or shaped by our founder.
We don’t talk about purpose. People and brands aren’t built for just one.
We believe in expanding values and abilities. We celebrate evolution.
From decoding a brand’s identity to unlocking its potential in every direction. This is what we do.
Meet the founder:
Ana Tucci.
Aurora.
The goddess of the dawn, and mother of the winds, she dispels the dark, so a new light can rise.
Aurora brings the sun wherever she goes, a symbol of order, light, new beginnings and growth.
To be inspired by light means to develop successful strategies that connect powerful ideas to human ideals, and stories with deep symbolic meanings.
team
More info on who's behind Aurora.
Click and see what has Aurora been doing.
testimonials
What clients have to say.
"Every assignment turns out to be spectacular, because she creates a light environment for people to open up, reaching visions that no one else could have foreseen."
Marco Aurelio Anjos
"In all projects for Disney, Ana has demonstrated an uncommon ability to deeply understand and empathize with consumers. Understanding who they are and what they feel, gives her an unique sensitivity to help brands become emphatic, human, and therefore, relevant. Working with her is undoubtedly a transforming experience."
Manuel Trillo
"Ana is an excellent Project Manager, handling multiple demands from teams spread around the continent and working in three languages. Her insights are valuable in determining strategies to make research results more practical for Advertising and Marketing departments."
Luis Duarte
"Ana is sensitive and bright.
She gave life to my brand, full of personality and an authentic purpose."
Karina Petrosino
Ana has an exceptional talent to lead the process of identifying the Purpose of people and their ideas, to develop an unique proposal that reflects the essence of ones business.
Joanna & Nicolas Derouin
"With a unique sensitivity, Ana acts with integrity and an inspiring ability to deepen into business, clearly highlighting a company from a human perspective. If you seek to identify the main attributes of your brand to generate identity and proximity to your different stakeholders, Ana is the right person to lead this journey."
Fernanda Abdo Saad
"I saw her conduct group dynamics, provoking insights in a subtle, but precise way. It is rare to meet people with this skill, with technical knowledge, intelligence and a lot of sensitivity."
Felipe Gondin