Brands with Symbolic Value
Grow Further.
When
growth
stalls, the
brand is
the solution.
Weak
Differentiators
Growth doesn’t turn into margin when the brand looks and feels like the competition.
Cultural Fragmentation
When the internal story fails to unify values and action, energy drains in all directions.
Flat Touchpoints
Experiences that don’t engage and resonate, blur recognition and weaken trust.
Superficial Communication
Messages bounce instead of anchoring when depth and symbolic meaning are missing.
This is
aurora.
We build brands with timeless stories, deep philosophical thought, and psychological insight.
We uncover the fundamental narratives that define human identity and beliefs, elevating brands into cultural symbols.
We help brands come to life,
or fix their course.
Strategy, design, communication concepts and experiences.
Profound. Inspiring. Transformative.
This is Aurora. Brands of Culture.
the Odyssey.
More than 20 years of love for branding.
These brands have been part of the journey, through projects led or shaped by our founder.
Brands can bring positive change.
We believe in expanding good values and abilities. We celebrate evolution.
From decoding a brand’s identity to unlocking its potential in every direction. This is what we do.
Meet the founder:
Ana Tucci.
Expert with more than 20 years dedicated to brands.
Specialization in Branding at Kellogg Northwestern University, and MBA in Business Management and Leadership at San Pablo Madrid. Mentor at Unicorn Factory Lisboa and Guest Lecturer at EHL in Switzerland.
Scholar of Carl Jung, Nietzsche, and other great minds, bringing psychology, philosophy, and mythology into the world of brands.
Founder of Aurora, named after the goddess of the dawn, carrying the sun as a symbol of order, renewal, and growth. To be inspired by this light means creating strategies that connect powerful ideas to human ideals, and stories filled with symbolic meaning.
team
More info on who's behind Aurora.
Click and see what has Aurora been doing.
testimonials
What clients have to say.
"Every assignment turns out to be spectacular, because she creates a light environment for people to open up, reaching visions that no one else could have foreseen."
Marco Aurelio Anjos
"In all projects for Disney, Ana has demonstrated an uncommon ability to deeply understand and empathize with consumers. Understanding who they are and what they feel, gives her an unique sensitivity to help brands become emphatic, human, and therefore, relevant. Working with her is undoubtedly a transforming experience."
Manuel Trillo
"Ana is an excellent Project Manager, handling multiple demands from teams spread around the continent and working in three languages. Her insights are valuable in determining strategies to make research results more practical for Advertising and Marketing departments."
Luis Duarte
"Ana is sensitive and bright.
She gave life to my brand, full of personality and an authentic purpose."
Karina Petrosino
Ana has an exceptional talent to lead the process of identifying the Purpose of people and their ideas, to develop an unique proposal that reflects the essence of ones business.
Joanna & Nicolas Derouin
"With a unique sensitivity, Ana acts with integrity and an inspiring ability to deepen into business, clearly highlighting a company from a human perspective. If you seek to identify the main attributes of your brand to generate identity and proximity to your different stakeholders, Ana is the right person to lead this journey."
Fernanda Abdo Saad
"I saw her conduct group dynamics, provoking insights in a subtle, but precise way. It is rare to meet people with this skill, with technical knowledge, intelligence and a lot of sensitivity."
Felipe Gondin