Brands
of culture.
Let there be light.
We bring timeless stories, deep philosophical thought, and the insights of psychology into the world of brands.
We uncover the fundamental narratives that shape human behavior and identity, transforming brands into cultural symbols.
We help brands put purpose in motion, engaging audiences to create authentic experiences and growth.
Profound. Inspiring. Transformative.
This is Aurora. Brands of Culture.
Branding as the light of meaningful results.
We create symbolic relevance by connecting timeless ideas from the past to build brands with an enlightened future.
Meet our principles for powerful brands,
to guide the rebirth of organizational culture
and design positive transformation.
1
The
brand
is the strategy.
2
Brands
carry deep symbolic meaning.
3
Emotions can shatter either hearts or walls.
4
Where
purpose is real, culture is built.
HELLO, YOU.
Ana Tucci
Van de Werf,
Founder &
Chief of Branding, says:
Welcome to your
brand's aurora.
Aurora.
The goddess of the dawn, and mother of the winds, she dispels the dark, so a new light can rise.
Aurora brings the sun wherever she goes, a symbol of order, light, new beginnings and growth.
To be inspired by light means to develop successful strategies that connect powerful ideas to human ideals, and stories with deep
symbolic meanings.
collaborations
More than 20 years of love for branding.
Here are a few brands that joined our path.
team
More info on who's behind Aurora.
cases
Click and see what has Aurora been doing.
testimonials
What clients have to say.
"Every assignment turns out to be spectacular, because she creates a light environment for people to open up, reaching visions that no one else could have foreseen."
Marco Aurelio Anjos
"In all projects for Disney, Ana has demonstrated an uncommon ability to deeply understand and empathize with consumers. Understanding who they are and what they feel, gives her an unique sensitivity to help brands become emphatic, human, and therefore, relevant. Working with her is undoubtedly a transforming experience."
Manuel Trillo
"Ana is an excellent Project Manager, handling multiple demands from teams spread around the continent and working in three languages. Her insights are valuable in determining strategies to make research results more practical for Advertising and Marketing departments."
Luis Duarte
"Ana is sensitive and bright.
She gave life to my brand, full of personality and an authentic purpose."
Karina Petrosino
Ana has an exceptional talent to lead the process of identifying the Purpose of people and their ideas, to develop an unique proposal that reflects the essence of ones business.
Joanna & Nicolas Derouin
"With a unique sensitivity, Ana acts with integrity and an inspiring ability to deepen into business, clearly highlighting a company from a human perspective. If you seek to identify the main attributes of your brand to generate identity and proximity to your different stakeholders, Ana is the right person to lead this journey."
Fernanda Abdo Saad
"I saw her conduct group dynamics, provoking insights in a subtle, but precise way. It is rare to meet people with this skill, with technical knowledge, intelligence and a lot of sensitivity."
Felipe Gondin